Strategic newspaper management

by Conrad C. Fink

Publisher: Random House in New York

Written in English
Published: Pages: 398 Downloads: 963
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Subjects:

  • Newspaper publishing -- Management

Edition Notes

Includes bibliographies and indexes.

StatementConrad C. Fink.
Classifications
LC ClassificationsPN4734 .F54 1988b
The Physical Object
Paginationxv, 398 p. :
Number of Pages398
ID Numbers
Open LibraryOL2391427M
ISBN 100394339614
LC Control Number87020815
OCLC/WorldCa16758658

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The book is a how-to-do-it guide for readers contemplating careers as editors and managers of newspapers that are competitively positioned for the Strategic newspaper management book first century. STRATEGIC NEWSPAPER MANAGEMENT demonstrates how to analyze a newspaper market, assess print and electronic competition, and interpret industry trends.4/5(4).

The time is right for bright, aggressive newspaper managers to influence and prosper, but bleak indeed for those newspapers whose managers lack the requisite knowledge.

Using case studies and examples from the business, Fink shows why some newspapers change with the times and surge ahead and why some continue to publish to an eroding market base and fail. The book is a how-to-do-it guide for readers contemplating careers as editors and managers of newspapers that are competitively positioned for the twenty- first century.

STRATEGIC NEWSPAPER MANAGEMENT demonstrates how to analyze a newspaper market, assess print Strategic newspaper management book electronic competition, and interpret industry by: Newspapers: A Lost Cause.

describes the recent history of newspaper firms in the United States and The Netherlands, and attempts to assess the chances of survival of the printed newspaper. The changing competitive media landscape and the challenges of today's newspaper organisations, including the impact of the Internet on the news industry, are described and analysed.

Get this from a library. Strategic newspaper management. [Conrad C Fink] -- This text provides a detailed look at the necessary foundations for studying newspaper management - where the industry is today and what makes a newspaper's market.

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